You’ve seen it all over TikTok and wondered if a smoothie can actually be worth $20.
The Hailey Bieber Smoothie recipe or also known as Strawberry Skin Glaze Smoothie is a creamy blend of frozen strawberries, avocado, coconut cream, medjool dates, collagen powder, and sea moss gel, served with a cooked strawberry glaze and a coating of thick coconut cream inside the glass. It was created in collaboration with Erewhon Market in Los Angeles and costs around $17–$22 in store. This copycat version uses the same core ingredients and costs roughly $4–$5 to make at home.
The smoothie went viral in 2022 and has never really gone away. Part of the appeal is the look — that glossy strawberry glaze coating the glass, the pale pink color, the thick pour. But the real reason people keep searching for it is simpler: they want to know if they can get the same thing without driving to West Hollywood and paying twenty dollars for it.
The answer is yes. This recipe walks you through every step, including how to make the strawberry glaze from scratch and where you can take shortcuts without losing anything important.
📋 Recipe Card
Hailey Bieber Strawberry Skin Glaze Smoothie (Erewhon Copycat)
What’s in the Hailey Bieber Smoothie — And What Each Ingredient Does
Most copycat recipes just list the ingredients. Here’s what they actually are and why the original calls for them.
For the Strawberry Glaze
- 6–8 fresh strawberries, hulled and halved
- 1 tsp maple syrup
- 1 tbsp water
- Pinch of salt
- 1 tbsp liquid hyaluronic acid — a supplement marketed for skin hydration; it has a neutral flavor and mixes invisibly. This is expensive and optional — see Substitutions below.
For the Smoothie
- 1 cup frozen strawberries
- ½ frozen banana — freeze overnight; this is what gives the smoothie its thick, creamy texture without ice dilution
- ¼ ripe avocado — adds body and healthy fat; you won’t taste it
- ½ cup unsweetened almond milk — or any plain plant milk
- 2 medjool dates, pitted — the primary sweetener; medjool dates are larger and softer than regular dates, found near dried fruit or in the produce section
- 1 tbsp sea moss gel — a supplement derived from Irish sea moss, often cited for its mineral content. Neutral flavor. Optional — see Substitutions below.
- 1 scoop (about 10g) collagen powder — unflavored bovine or marine collagen; adds ~9g of protein with no taste change. The NIH notes that evidence for collagen supplements and skin benefits is still emerging — results vary by study design. If you prefer to skip the supplement and still hit a decent protein count, see our guide to high-protein smoothies without protein powder.
- ¼ tsp vanilla extract
For the Glass
- ¼ cup coconut cream, chilled — use the thick layer from the top of a refrigerated can of full-fat coconut milk, or buy canned coconut cream directly. Not coconut milk — too thin to coat the glass.
How to Make the Hailey Bieber Smoothie at Home
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Make the strawberry glaze. Add fresh strawberries, maple syrup, water, and salt to a small saucepan over medium heat. Cook for 4–5 minutes, stirring occasionally, until the strawberries soften and release their juice.Tip: Mash the strawberries with a fork or the back of a spoon as they cook — you want a loose jam texture, not whole fruit pieces.
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Cool the glaze. Transfer the cooked strawberry mixture to a small bowl and let it cool for at least 5 minutes. If using liquid hyaluronic acid, stir it in now, once the glaze is no longer hot.Tip: Don’t add the hyaluronic acid to hot liquid — heat can degrade it.
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Blend the smoothie. Add frozen strawberries, frozen banana, avocado, almond milk, dates, sea moss gel (if using), collagen powder, and vanilla extract to a blender. Blend on high for 45–60 seconds until completely smooth.Tip: If the blender is struggling, add an extra 2 tbsp of almond milk. Avoid adding ice — the frozen fruit is doing the work. Ice will make it watery.
- Prep the glass. Spoon about 2 tbsp of chilled coconut cream and use the back of a spoon to smear it around the inside of a tall glass. Work from the bottom up. I always refrigerate my glass for 10 minutes first — the cold glass helps the coconut cream stay in place rather than sliding down.
- Add the strawberry glaze. Spoon 1–2 tbsp of the cooled strawberry glaze on top of the coconut cream inside the glass. Don’t stir — you want visible swirls and layers.
- Pour and serve. Pour the blended smoothie slowly into the prepped glass. The layers will show through the glass. Serve immediately with a wide straw.
🥤 Nutrition Facts (Per Serving — 1 Smoothie)
Nutrition estimates calculated using USDA FoodData Central for individual ingredients. Values are approximate and will vary by brand, exact portion size, and whether optional supplements are included. *Cholesterol depends on collagen source. †Sugars are entirely from whole fruit and dates — no added refined sugar.
Is 490 calories a lot for a smoothie? This smoothie is closer to a meal than a snack. The two medjool dates (~133 cal) and coconut cream (~120 cal) are the biggest contributors. For a lighter version around 320 calories, see the Substitutions section below. And if you’re wondering whether smoothies are actually good for weight loss, the answer depends largely on what’s in them — which is worth reading before making this a daily habit.
Substitutions and Easy Swaps
| Original Ingredient | Swap | Why It Works |
|---|---|---|
| Liquid hyaluronic acid | Skip entirely, or use 1 tsp aloe vera gel | No flavor impact. Aloe vera gel has a similar clear, neutral profile and costs much less. |
| Sea moss gel | Skip, or use 1 tsp chia seeds blended in | Chia seeds add omega-3s and a minor thickening effect. Texture difference is minimal once blended. See our full guide on how to use chia seeds if you want to get more out of them beyond this recipe. |
| Coconut cream (glass lining) | Full-fat canned coconut milk, refrigerated overnight — scoop just the solid top layer | Cheaper and more available. The solid layer from refrigerated canned coconut milk behaves like coconut cream. |
| Medjool dates (2) | 1 tbsp maple syrup or 1 tbsp honey | Saves ~80 calories and simplifies prep. Slightly less fiber. This is the quickest shortcut on a busy morning. |
| Collagen powder | 1 scoop unflavored plant-based protein powder | Makes it fully vegan. Protein content stays similar. Use an unflavored variety to keep the strawberry taste clean. |
| Full recipe (lower-calorie version) | 1 date instead of 2, reduce coconut cream to 1 tbsp, skip supplements | Brings the smoothie to approximately 310–330 calories while keeping the core strawberry-avocado flavor intact. |
Storage and Make-Ahead Tips
- Blended smoothie: Best consumed immediately. Store the blended smoothie (without glass garnishes) in a sealed jar in the fridge for up to 12 hours. Shake or re-blend briefly before serving — separation is normal. If you’re making smoothies regularly for weight management, our best smoothie recipes for weight loss roundup has good options to rotate alongside this one.
- Strawberry glaze: Makes ahead well. Store in a sealed jar in the fridge for up to 5 days. Batch it on Sunday and use it all week — this is the most time-consuming step.
- Freezer option: Pour the blended smoothie into ice cube trays and freeze. Re-blend the cubes with a splash of almond milk when ready. Texture comes back well.
- Coconut cream: Keep a can of full-fat coconut milk in the fridge at all times if you make this regularly. The solid layer is always ready to scoop.
- Don’t pre-assemble: The coconut cream and glaze coating inside the glass will slide and mix if left sitting — always garnish the glass right before serving.
Frequently Asked Questions
How much does the Hailey Bieber smoothie cost at Erewhon?
The Hailey Bieber Strawberry Skin Glaze Smoothie at Erewhon Market in Los Angeles is typically priced between $17 and $22, depending on location and any seasonal pricing changes. The high cost reflects Erewhon’s premium branded ingredients — including specific collagen and sea moss products — as well as the labor of preparing each smoothie to order. Making an equivalent version at home using standard grocery store ingredients costs roughly $4 to $5 per serving, or less if you already have the supplements on hand.
How many calories are in the Hailey Bieber smoothie?
A homemade version made with the full ingredient list — including two medjool dates, coconut cream, avocado, and collagen powder — contains approximately 480 to 500 calories per serving. The main calorie contributors are the dates (around 133 calories for two) and the coconut cream (around 120 calories per quarter cup). A lighter version using one date, reduced coconut cream, and no supplement additions comes in around 310 to 330 calories.
What does sea moss gel do in this smoothie — and do I have to use it?
Sea moss gel is added as a supplement. It has a mild, neutral taste and adds no noticeable texture change when blended. Proponents cite its mineral content — including iodine, calcium, and magnesium — as a benefit, though strong clinical evidence for sea moss supplementation in healthy adults remains limited. You do not need to use it. The smoothie tastes essentially the same without it, and you can skip it entirely without affecting the texture or look of the final drink.
What is the Hailey Bieber smoothie kit?
Erewhon has sold a Hailey Bieber Smoothie Kit — a packaged bundle of the branded supplements used in the smoothie, including the sea moss gel and collagen powder. It was intended to let buyers make a version at home using the same branded products sold in-store. Availability has varied; the kits have been listed on Erewhon’s website and through select wellness retailers. If you can’t find the kit, any unflavored collagen powder and plain sea moss gel will work — the brand doesn’t affect the taste.
What is the Hailey Bieber Berlin smoothie?
The “Berlin” smoothie refers to a limited-edition variation created as part of a collaboration tied to Hailey Bieber’s Rhode beauty brand and a Berlin-based campaign. It featured a slightly different ingredient profile compared to the original Strawberry Skin Glaze — most notably a different flavor base or additional adaptogens — and was not a permanent menu item. The recipe on this page replicates the original Strawberry Skin Glaze version, which is the most widely searched and the most practical to recreate at home.
Can I make this smoothie without a high-powered blender?
Yes, with a couple of modifications. Medjool dates can be tough on a standard blender — soak them in warm water for 5 to 10 minutes before blending to soften them first. Using a frozen banana that has thawed slightly at room temperature for 5 minutes also reduces motor load. If the smoothie still comes out with visible chunks, strain it through a fine mesh sieve. A Nutribullet or similar personal blender handles this recipe adequately with those adjustments.
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